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Media kit

Headshots and images
BC Green Party logo
Official colours
Typography 

Headshots and images

BC Green Party logo
logo-gbc-green.jpg

Default green
For use on white or grayscale (no darker than #E1E1E1) backgrounds
Download here (EPS, PDF, JPG, PNG)

logo-gbc-grayscale.jpg

Grayscale
For use on white backgrounds when the document is not strictly black and white (ie: has some colour in it)
Download here (EPS, PDF, JPG, PNG)

logo-gbc-white.png

White
For use on coloured backgrounds (including black) and photos
Download here (EPS, PDF, PNG)

logo-gbc-black.jpg

Black
For use on black and white documents
Download here (EPS, PDF, JPG, PNG)

  

Official colours

The BC Greens primary colour is Pantone 347 C and should be used throughout your graphic materials. A secondary colour can be used in combination with the primary colour, but never in greater quantity, and never without the dominant presence of the primary green. There is also an accent colour which can be used sparingly (no more than 10% of the visual field) to add interest or emphasis, if needed. The default green logo should never be used on top of any of the secondary colours. Secondary and accent colours can be used together in combination on the same composition, but combined may never have greater visual presence than the primary green. 

 

Role

RGB

CMYK

Pantone

HEX

 

Primary

0 ,154, 68

92, 0, 97, 0

347 C

#009A44

 

Secondary 1

27, 128, 109

80, 10, 54, 23

2244 C

#1B806D

 

Secondary 2

206, 15, 105

1, 100, 14, 3

214 C

#CE0F69

 

Secondary 3

60, 219, 192,

54, 0, 34, 0,

333 C

#3CDBC0

  Background (web)

246, 246, 246

 

 

#F6F6F6

  Background (print materials)

255, 255, 255

 

 

#FFFFFF

Typography
Title
  • Font family: ITC Avant Garde Gothic (Download here)
  • Weight: Bold
  • Case: Sentence case
Headings
  • Font family: ITC Avant Garde Gothic (Download here)
  • Weight: Book
  • Case: Uppercase
Body
  • Font family (print): Lato (Download here)
  • Font family (web): Lato, Helvetica, Arial, sans-serif
  • Weight: Normal (400)

 

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