Celena has over 25 years of experience in strategic planning, business management and marketing, including working at Procter & Gamble and Kraft Heinz, and several Director positions at TELUS, where she helped pioneer internet services. She learned a lot working in corporate Canada but felt she wasn’t helping to make a better world, so she left to found a successful natural foods company.

Celena served on the Board of the BC Chapter of the American Marketing Association, which earned the honour of being the only Chapter to win this award for all 3 years that Celena served on the Board.

With a lifelong passion for community service, Celena’s volunteer work includes serving on the Vancouver School Board’s Diversity Advisory Committee, and Food Framework Committee, as well volunteering for ONE.org since 2009. She also previously served for 3 years on the Vancouver City Planning Commission and volunteered for the Minerva Foundation for BC Women for 6 years.

Her Green Party involvement includes currently serving her second term on the BC Greens Vancouver Riding Association Executive and previously served for 2 years on the BC Greens Policy Team. She was also Communications Manager for Van South in the 2019 federal election and canvassed for the Greens in the last 3 municipal elections.

Her education includes degrees in English Literature and Business (Marketing) from SFU, as well as certification in several advanced management programs, including Advanced Management in Communication Technology from USC, High-Performance Leadership from UofA, and Organization Development from the NTL Institute.