Alicia La Rue was born in Bakersfield, California. Her family moved to the foothills of Alberta soon after her birth, where La Rue spent most of her childhood. With a great love of the outdoors, La Rue became a competitive freestyle skier, traveling across North America in the Noram circuit. While competing competitively at a national level, La Rue attended and graduated from the National Sport School in Calgary. Once retired from competitive skiing, Alicia went on to earn a Bachelor of Fine Arts degree from the Alberta College of Art and Design. In the Calgary art scene, La Rue quickly became know as an environmental artist, using post-consumer waste as her medium.
In 2005, La Rue moved to a Fort McKay First Nation community, where she was working as a freelance artist, professional photographer and custom tradeswoman.
On Vancouver Island, La Rue has worked with environmental groups like the Wilderness Committee and Ancient Forest Alliance. La Rue established herself as a freelance designer and artist, creating works of art for local and international clients.
Living in Port Alberni, La Rue co-founded Southport Kiteboarding, where she works with the City of Port Alberni and Port Alberni Port Authority to create a working launch for kiteboarders in the area to enjoy the inlet. La Rue also co-founded Alberni Thrive, an online news source and TV show focused on current local issues. La Rue is an active member of the community as a board director for the Young Professionals of Alberni Valley, and a former board director for the Alberni Valley Chamber of Commerce. La Rue is currently serving as the manager for the Triconic Challenge happening July 1-3 2017, to celebrate Canada 150.